From goods-dominant logic to service-dominant logic? Service, service capitalism and service socialism
نویسندگان
چکیده
منابع مشابه
Service Innovation: A Service-Dominant Logic Perspective
In this article, we offer a broadened view of service innovation—one grounded in service-dominant logic—that transcends the tangible–intangible and producer–consumer divides that have plagued extant research in this area. Such a broadened conceptualization of service innovation emphasizes (1) innovation as a collaborative process occurring in an actor-to-actor (A2A) network, (2) service as the ...
متن کاملTypology of Service Innovation from Service-Dominant Logic Perspective
This study provides a conceptual framework with respect to service innovation, especially from a service-dominant logic (S-D logic) perspective. Even though innovation has been discussed as one of the most critical elements in enhancing the competitiveness of service industry, it was not clear how service innovation should be different from diverse types of existing innovation. The S-D logic pr...
متن کاملCompeting through service: Insights from service-dominant logic
Service-dominant logic (S-D logic) is contrasted with goods-dominant (G-D) logic to provide a framework for thinking more clearly about he concept of service and its role in exchange and competition. Then, relying upon the nine foundational premises of S-D logic [Vargo, tephen L. and Robert F. Lusch (2004). “Evolving to a New Dominant Logic for Marketing,” Journal of Marketing, 68 (January) 1–1...
متن کاملA Conceptual Model of Service Exchange in Service-Dominant Logic
The service system is the basic abstraction of Service Science. This paper proposes the Resource-Service-System model as a conceptual model of service systems interacting in service exchanges, assuming a service-dominant logic economic worldview. The paper explains how the model was developed starting from the Resource-Event-Agent business model ontology, taking into account insights gained fro...
متن کاملService-dominant Logic and Retail Convergence
Purpose The paper aims at linking the Service-Dominant Logic to the process of convergence, stating that retailing could be a privileged context of analysis of the new approach on service orientation. Grocery retailers are increasingly enlarging their value proposition beyond core-products, offering financial services, mobile services, cars, utilities, etc.. In so doing, they are releasing them...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing Theory
سال: 2020
ISSN: 1470-5931,1741-301X
DOI: 10.1177/1470593120966768